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Business is an ongoing coagulation of success, and struggle. We formulate plans, execute them, record the results, and then base our future decisions on those results. Business is routine. Business is a cycle. It is not for those who give up easily. It is not for those who can't take criticism. It's tough.

But why is that such a discouragement?

Plenty of things in life are difficult. But every day people accomplish tasks, get past obstacles, and find their own path to their unique brand of success or happiness. Maybe happiness is your success. However it is measured, one thing is certain for everyone sooner or later. Anything worth having can only be truly attained and appreciated through hard work. Business is no different, and when things get difficult, people show their true colors in the workplace.

There are people around you that will give up when the going gets tough. They'll throw their hands up and just walk out. They don't care about the task, their responsibilities, or their jobs in general. You'll also get people that will muscle through the hard times, determined to beat the intangible wall that holds them back. And finally, you'll find those who are relentless. Relentless in carrying out their tasks, relentless in their determination. Those are often the people that can stand to be in business for themselves.

The way things are right now weed out anyone who is not willing to survive. Is it right? No. Is it fair? Hell no. But unfortunately, it is the cold and terrible truth. Those who survive in business now are special. They are relentless.

Why do I keep saying relentless? Isn't that a negative adjective? Sure! But just like being cunning, the meaning of the word “relentless” isn't all bad. The tenacity to continue even when nothing matters anymore, when there is nothing to go back to, when all your energy is gone and all you have is time and your own willpower, when all you have. Is something to prove only to yourself. That's what being relentless means in business. Combine this with cunning, and you'll turn yourself into a survivor.

There are times when I want to give up, sure. Work is hard. Especially if you're in business for yourself, so I can understand the need to escape, to just stop caring. Hell, no-one is expecting you to hold out forever. Even when there isn't anyone around to judge you, you are around. When the thought of giving up becomes repulsive, guess what? You've become relentless.

There is no stop in business. Stopping means failure. So if you want to succeed, you must reach within yourself. And I don't mean in a sappy after school special kinda way. No, you must reach inside yourself and bypass your ego, your ideas, you concepts, your notions, and find that one thing that won't let you give up, the irrefutable truth that gives you the power to move past all the negative in your life, driving you towards success. That is what it means to be relentless. When the only thing stopping you from moving forward, is you. When the only person you have to answer to is you. And when you're finally willing not to let yourself down? You're ready to be a business owner.

What are you made of?

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